Changing the Conversation on Adult Influenza Vaccination

The International Federation on Ageing (IFA) have released a new report “Changing the Conversation on Adult Influenza Vaccination” on the status of influenza campaigns focused on the most vulnerable members of our population – older adults and those with underlying chronic conditions.

Influenza, one of the most common infectious diseases, kills up to 650 000 people every year. Of these deaths, some 90% occur in people aged 65 years and older1. While the influenza vaccine is a recommended action, rates of vaccination remains sub-optimal among older adults and those with weaker immune systems.

This study showed  that insufficient attention is paid to implementing effective public health communication on adult influenza vaccination.

Find out more and read the full report here:

1World Health Organization (2014) Influenza Fact Sheet No. 211. Retrieved from: