This year, several European countries are leading the way in encouraging vulnerable groups to become immunised against influenza, including:
- Croatia: During the influenza season, the Ministry of Health and WHO organize lectures and round-table discussions for citizens and health care workers about influenza and influenza vaccine. This year, family doctors are distributing flyers to people over 65 and to those with underlying conditions; they are also recommending vaccination through the media.
- Romania: WHO has produced a short TV video with the Association of Family Doctors to promote influenza vaccination among the four risk groups.
- Estonia: The Ministry of Social Affairs, the Health Board, WHO and health workers are piloting a new project this year to engage family doctors in targeting people over 65 and to sending them postcards with messages highlighting the importance of getting vaccinated.
- Poland: The National Institute of Public Health has invited journalists to a breakfast event to inform them about influenza and vaccination and why some people are more at risk than others.
- Latvia, Lithuania and Serbia are distributing posters and flyers to health centres at both national and local levels and have shared key messages through relevant websites.