Pfizer launches "Expect the Unexpected"

Pfizer has launched a new website, “Expect the Unexpected” to provide information about pneumonia in the UK.

The site reports that

  • 1 in every 100 UK adults develop pneumonia each year
  • More than 50,000 UK adults die of pneumonia each year.
  • Pneumonia could have dramatic longer-term effects on your life; stopping you from carrying out simple daily activities; that are often taken for granted.
  • The most common cause of pneumonia is a pneumococcal infection, due to bacteria called Streptococcus pneumoniae.

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